Forum Posts

Apr 10, 2022
In General Discussions
The number of websites has steadily increased in recent years. This makes it harder for businesses to get noticed, among other things. In other words, the visibility of a website must be high to get more business. Let's look at how a website's loading speed can affect its visibility. Decrease in Google ranking Previously, the speed of web pages was not so critical to attract more visitors. It was enough to meet minimum criteria for it to be included. Since then, Google has been strict about page speed these days. If your page doesn't load fast enough, its searches could incur a hefty ranking penalty. Lower rankings mean lower visibility and as a result your website will not be able to perform to its full potential. Google rankings are what can make or break a website, so it is important to employee data understand this part well. This makes loading speed a prime candidate for improvement on all websites. This is what most SEO agencies work on first for their clients. Increased bounce rate Another possible side effect of page load speed is bounce rate. People today are much less forgiving when it comes to slow loading websites. One of the reasons is that they have a lot of choices in any niche. They will lose patience and click on another website offering the same services as yours. Bounce is probably the only SEO metric that contributes greatly to your website's SEO profile. High bounce rates have direct and indirect effects on your website metrics. This can harm your business and your income. Besides, it also hurts your website ranking in searches. As a business owner, you need to reduce the possibility of kickback as soon as possible. It may not be viable to eliminate it. Still, it should be comparatively lower than other websites in the same niche.
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