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Apr 06, 2022
In General Discussions
Free trial period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting. Patience + Free = Millions Never underestimate the power of free! Strategic Question #7: Which Streams will you tap into? A Stream refers to a source of prospects. I've identified well over sixty different places that most businesses can get qualified leads from. These include the traditional sources such as media advertising (don't start here, you'll burn too much money! Referral systems, Search Engine email list Optimization, banner adverts, direct mail or email campaigns, Joint Ventures, Host Beneficiaries, Social Media Marketing, Adwords, events, word of mouth and many more. Your Marketing Plan needs to start off by listing at least ten different lead generation sources that you will start work on initially. You take the one place that you think it will be easiest, cheapest and fastest to get leads and you put a system in place for getting your message out to that place and you then measure the results and when necessary, you refine the offer until you have a proven marketing system that brings in a predictable stream of new clients. And then you do the same for the next system and so on until you have layered ten proven marketing systems on top of each other. At that point you'll have a flow of new leads and new clients.
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