Jul 28, 2022
In General Discussions
I don’t know if you have heard of a kind of constitution called sensitive system. It’s easy to climax when you do anything. I have summarized the common characteristics of people who can do well in operation and named it the operational constitution. What is the operating physique? That is, when I see something, I will think about what it is useful for, how to sell it, why I buy it, especially when I think about the things I buy and sell, it is clear and clear, and sometimes I want to. The idea of starting a business does this. Back then when I was a little girl, and I am now. Big bosses sometimes say a sentence: "Don't just work, work is life, life is work". At that time, 10,000 grass and mud horses galloped past in my heart. This guy pretended to be a big guy one by one. After listening to the circle, what do you mean? Is this my point? Is it to see that I can work overtime if I am a single thief? Still look at my work is a bit out of the world. Why do you need to live that? Don't people say that life should be separated from work? To tell the truth, it was a circle at the time! But now if you ask me where to learn about operational knowledge, I will tell you to learn from life, from books, and from the future. Notice! ! ! My learning is in sequence, learning from life, learning from books, and learning from the future. Now I will break it down for you. 1. Learning from life - self-reflection method for example: Observe your hairstyle, facial features, skin, clothing, accessories, footwear, food, drink, etc. from start to finish. Make a list of the money you need to spend on the above items, and list these items clearly: What did you buy? Why buy these things? How often do you spend money? Is there anything else that can be substituted for this? where did you buy it? What did you think about when you bought it? Have you considered replacing? Why did the product change? The news from there and so on. In the same way, you can see which apps you have downloaded? Why download these apps? Which apps are used the most? What are his qualities that attract you? What are his shortcomings? Is the interface well designed? Does the sliding effect look good? Why does the app use this color? What does it feel like to convey? For those of you who are reading this article now, I hope that you can find the starting point for real learning operations from your confusion. Either you come up with a few books, and you think about what I wrote above. You are looking for books to read, It's really not that hard to find an entry-level job, nor is it that hard to get into. For details, you can refer to this observation about your own life that I made. Then if we are also doing similar business or promotion, ask your friends. I believe you will have better conclusions and improve it to be more popular with customers. Experienced products. 2. Learning from books - problem-solving At this time, my suggestion is still to read books to solve existing problems. Then after you learn from life through self-reflexive questioning, I believe that you will have a lot of doubts. What is a product? What is a commodity? What is an alternative product? What is a medium? What is a channel? I read this information from Xiaohongshu, what are the rules of Xiaohongshu APP? Why can I see it? Can others see it? Can I put this honey from my family (there is no honey in my family) from the little red book to the little ones who want to eat honey? The more you think about the above Latest Mailing Database information, the more you find it, hurry up and learn, right? How to learn Baidu, read books, and pay experts to teach this is the fastest. Books on Marketing Strategy: Barbara Minto, The Pyramid Principle, Philip Kotler, Marketing: Principles and Practice, Jack Trout, Positioning, Mao Zedong, Selected Works, Michael Porter, Competitive Strategy, W. Qian King / Renee Mauborgne "Blue Ocean Strategy", Tom Kelly "The Art of Innovation", Edward de Bono "Horizontal Thinking", Drucker "The Effective Manager" Books on Consumer Psychology: Michael R. Solomon, "Consumer Behavior," David Myers, "Social Psychology," Jeffrey Miller, "The Primitives in the Supermarket," Le Pen, "The Rabble," Eric Hoffer, "The Zealots." Books on Customer Insights: Shi Yuzhu "My Marketing Experience", Phil Duesenberg "Insight is Far Better Than Creativity" Books about brands: Kevin Lane Keller "Strategic Brand Management", Reese and Trout "Positioning", David Acker "Managing Brand Equity" "Building Strong Brands", "Brand Leadership", "Super Symbol" by Hua and Hua It's super creative Books on Communication: Don E. Schultz "Integrated Marketing Communications", Robert Cialdini "Influence", Malcolm Gladwell "Tipping Point", Feili Kong "Soul Calling"
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